The hawk remains but the flaming torch has gone. And so has the collar. The hawk is now free. And it is no longer facing backwards but forwards.
Yes CIBSE has had the brand specialists in to freshen up its image, including moving from a rather traditional serif to a more with-it sans serif font.
Chief executive Ruth Carter explains the message behind the new logog: "CIBSE鈥檚 refreshed visual identity marks an important step in ensuring our brand reflects the modern, forward-thinking institution we are today. The updated logo, visual style and strapline make CIBSE more accessible and relevant, strengthening how we present ourselves to our international communities. This brand refresh has been shaped by member feedback and engagement, helping us ensure our identity reflects the evolving needs of the profession and the direction in which we are moving."
Oh, and there is a new strap line...
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